What your software vendor won't tell you. Pricing tactics, vendor comparisons, digital presence tips, and the stuff that falls through the cracks for independent gym owners.
Building gym management software from scratch with AI. The real version — mistakes, tradeoffs, and what it's like doing it alone with a young family.
Wednesday, Apr 15, 2026
A solo founder's honest look at what happens when you confuse effort with progress — and who absorbs the cost before you notice.
Tuesday, Apr 14, 2026
An analysis of PushPress's pricing structure — what the tiers, processing rates, and add-ons actually cost, and why the pricing cards and FAQ tell two different stories.
Monday, Apr 13, 2026
45% of consumers now use AI tools like ChatGPT and Gemini for local business recommendations, but independent gyms appear in fewer than 2% of AI fitness results. An llms.txt file — a plain text file at your website's root — is the easiest first step to making your gym visible to AI discovery.
Sunday, Apr 12, 2026
A vendor's sales motion and pricing structure reveals more about product fit than feature lists do. The way a company sells is a compressed preview of the product experience.
Brian Laton